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The introduction of the Victor, a steel wastebasket, is a win-win for all parties. This fireproof product quickly becomes a top seller for Metal Office Furniture Co. Due to the low manufacturing costs...
Sunshine Styling Color an Industry First
Metal Office Furniture Co. expands the palette for metal office furniture with Sunshine Styling. The new colors, inspired by David D. Hunting’s trip to Arizona, are Desert Sage, Blond Tan, Mist Green,...
Company Name Change: Steelcase Inc.
The Company name officially becomes Steelcase Inc., differentiating it from competitors who use variations of “metal office furniture” in their names. This change allows us to capitalize on our successful...
Steelcase Coordinated Offices Introduced
A national advertising campaign introduces Steelcase Coordinated Offices (SCO). The message: Steelcase can meet all office furniture needs, including color coordination and installation.
To demonstrate the durability of the 450 Series chair a skydiver is strapped to the chair. At 1,000 feet the skydiver disengages from the chair, which hits the ground at approximately 100 mph. The base...
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