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Responding to blurring distinctions between office and home as places for work, Steelcase launches Coalesse, a new premium brand that provides products for work/life settings. It’s a...
Company Name Change: Steelcase Inc.
The Company name officially becomes Steelcase Inc., differentiating it from competitors who use variations of “metal office furniture” in their names. This change allows us to capitalize on our successful...
|2000 - 2004||
New Corporate Identity Introduced
We begin using the new Steelcase identity which is vivid, bright and fun. The bold new look is meant to match our strong new aspiration: Transforming the ways people work.
The Steelcase spectrum logo is introduced. The rainbow of letters in clean, modern styling represents elegance and the wide range of colors offered in Steelcase furniture. The motor fleet Steelcase logo...
Turner Advertising in Chicago promotes the Steelcase® trademark to emphasize the durability of Metal Office Furniture Co. products and adds the tagline, “Found Where Business Succeeds”— an advertising...
Turnstone® is founded as a subsidiary of Steelcase to cater to the needs of small business and home office workers. The name comes from the Ruddy Turnstone (depicted in the current logo), a small, hardworking...
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