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Events

Date Title Category Image
1921

The Birth of the Brand

Turner Advertising in Chicago promotes the Steelcase® trademark to emphasize the durability of Metal Office Furniture Co. products and adds the tagline, “Found Where Business Succeeds”— an advertising...

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Company
12/01/1954

Company Name Change: Steelcase Inc.

The Company name officially becomes Steelcase Inc., differentiating it from competitors who use variations of “metal office furniture” in their names. This change allows us to capitalize on our successful...

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Company
1978

Spectrum Logo Introduced

The Steelcase spectrum logo is introduced. The rainbow of letters in clean, modern styling represents elegance and the wide range of colors offered in Steelcase furniture. The motor fleet Steelcase logo...

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Company
1993

Turnstone® Founded

Turnstone® is founded as a subsidiary of Steelcase to cater to the needs of small business and home office workers. The name comes from the Ruddy Turnstone (depicted in the current logo), a small, hardworking...

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Company
2000 - 2004

New Corporate Identity Introduced

We begin using the new Steelcase identity which is vivid, bright and fun. The bold new look is meant to match our strong new aspiration: Transforming the ways people work.

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Company
05/2008

Coalesse Formed

Responding to blurring distinctions between office and home as places for work, Steelcase launches Coalesse, a new premium brand that provides products for work/life settings. It’s a...

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Company

1955

Available in the Archives

    If you are a Steelcase Employee addition information is available at FactFile. For more information contact archives@steelcase.com.

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