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Events

1 - 6 of 6

Date	Title	Category
1921	The Birth of the Brand Turner Advertising in Chicago promotes the Steelcase® trademark to emphasize the durability of Metal Office Furniture Co. products and adds the tagline, “Found Where Business Succeeds”— an advertising... View	Company
12/01/1954	Company Name Change: Steelcase Inc. The Company name officially becomes Steelcase Inc., differentiating it from competitors who use variations of “metal office furniture” in their names. This change allows us to capitalize on our successful... View	Company
1978	Spectrum Logo Introduced The Steelcase spectrum logo is introduced. The rainbow of letters in clean, modern styling represents elegance and the wide range of colors offered in Steelcase furniture. The motor fleet Steelcase logo... View	Company
1993	Turnstone® Founded Turnstone® is founded as a subsidiary of Steelcase to cater to the needs of small business and home office workers. The name comes from the Ruddy Turnstone (depicted in the current logo), a small, hardworking... View	Company
2000 - 2004	New Corporate Identity Introduced We begin using the new Steelcase identity which is vivid, bright and fun. The bold new look is meant to match our strong new aspiration: Transforming the ways people work. View	Company
05/2008	Coalesse Formed Responding to blurring distinctions between office and home as places for work, Steelcase launches Coalesse, a new premium brand that provides products for work/life settings. It’s a... View	Company